Having a website without visitors is the same as printing huge billboard just to set it up in your basement . It will be seen only by you and possibly people that wander off to your basement at a dinner party. The same happens with our website, users are going to know about it only if you lead them to it.
Google AdWords network is the world's largest advertising network. It serves hundreds of Internet portals and websites and it allows you to advertise exclusively to people who have a need for a specific product or service.
How can you lead them to your website?
We suggest creating an AdWords campaign. AdWords is a tool that lets advertisers create advertising campaigns on Google. Imagine that your product is listed above all other search results each time someone types in a search box something you are selling. Interesting?
AdWords allow you to reach the audience that is, precisely at this time, actively looking for a product or service that you offer. You can targete your audience according to various indicators, such as interest, age, sex, location, and much more.
Ad delivery is free, and you pay only if someone clicks on your ad.
Ad position is above all other search results.
About what should you be careful about when creating an Ad Campaign? There are a lot of factors you should take into account when creating an AdWords Campaign:
- Quality score - Google will assign a score from 1 to 10 that determines how relevant your Ad is to the searcher's query. If you have a low-quality Score it will show on your Ad position.
- Ad Rank - it is a value used by Google to position your Ad among other paid Ads. The higher Ad Rank the more people will see your Ad.
- CPC - Cost per Click or CPC means that you will pay for your Ad only if someone actually clicks on it.
- Keywords - in order to create a relevant and inexpensive Ad, you have to know how to create your content impeccably. Content Creation goes hand in hand with a quality Ad.
Have you heard of a really great opportunity for AdWords advertising - Remarketing?
Remarketing involves advertising to only those users who clicked on the ad and have visited your site, and thus expressed their interest in what you have to offer. In other words, if the user goes to your website and continues to research the competition, your ad will be displayed again.
How much will each click on your Ad actually cost you?
What will you pay in the end is affected by others. Google will determine the cost of your Ad based on a simple formula: it will divide the Ad Rank of the person ranked below you by your Quality Score plus 1c.
We know how to create an Ad in order to ensure you will pay the least possible amount for each click. Now, how we do it is a professional secret! ;)